7Artisans unveiled the budget lens MF 50mm f/1.2

7Artisans has expanded its lineup of affordable manual focus lenses with the new MF 50mm f/1.2, compatible with Sony E, Fujifilm X, Nikon Z, and Micro 4/3 mounts. This budget APS-C lens, priced at just $99, is aimed at photographers and videographers who need fast optics without overpaying.

A classic focal length for creative work

On APS-C cameras, the 7Artisans MF 50mm f/1.2 delivers a field of view equivalent to approximately 75mm on full-frame cameras. This moderately telephoto focal length is traditionally valued for portrait photography, detailed shots, and low-light work.

The manufacturer positions the lens as a versatile creative tool with a natural perspective suited for portraits, still life, street photography, and travel. According to 7Artisans, the 50mm focal length delivers a perspective close to human vision, making it one of the most popular standard primes.

Key specifications

The standout feature of the MF 50mm is its ultra-fast maximum aperture of f/1.2, which gathers more light for night shooting and dimly lit environments while producing shallow depth of field and pronounced background blur.

There is no autofocus, but 7Artisans presents manual focusing as an advantage for deliberate image-making and precise control — especially for video and photographers who prefer a tactile shooting experience.

The lens features 7Artisans' recognizable design with a solid all-metal body. A built-in retractable lens hood helps reduce flare and reflections without additional accessories. Glow-in-the-dark markings on the focus and aperture rings improve usability in low light.

Weighing approximately 410 grams, the metal construction provides a balanced, solid feel that reinforces its mechanical, vintage character.

Additional specifications

Minimum focusing distance is 0.7 meters, and the filter thread diameter is 55mm, ensuring compatibility with widely available filters. The lens is designed to cover APS-C sensors and offers an accessible option for photo and video work with a fast prime — no autofocus required.

Price and availability

The 7Artisans MF 50mm f/1.2 for APS-C cameras is now available for Sony E, Fujifilm X, Nikon Z, and Micro 4/3 mounts at $99.